Hotel & Event Services

Asics National Sales Meeting

Recently, Pyramid Logistics was the logistics and transportation company used by ASICS for its National Sales Meeting held at the Westin Hotel in San Diego, California. Over 300 ASICS employees attended from across the United States, Canada, and South America. The ASICS Sales Meeting was held at the picturesque Westinghouse Gas Lamp District in San Diego. Pyramid Logistics transported exhibit walls, products, and merchandise. It required 3 semi-trucks that packed up from the ASICS Headquarters in Irvine, and delivered everything to San Diego. Four Pyramid Logistics employees stayed on-site in San Diego all week to set-up displays, grid walls, and to move products to a variety of venues throughout the day for the various ASICS meetings and events.

ASICS is a Japanese based multinational corporation that produces athletic equipment

Retail Logistics

Asics National Sales Metting

and athletic footwear for a wide range of sports. The name, ‘ASICS’, is an acronym for the Latin phrase, anima sana in corpore sano, translated as “a healthy soul in a healthy body”. ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. In recent years, ASICS running shoes have been ranked among the highest performing footwear in the industry. One of their latest innovations is the trademarked ‘FlyteFoam technology. It is 55{af546aafc0f27b9057d9fa8954cfd21983fbb900a2caff2a5034cacc40465d63} lighter than the industry standard. Midsoles constructed from FlyteFoam contain “super fibers” that bounce back into their original shape within the time of each stride. This innovation provides adaptive cushioning during an entire run. Not only does the FlyteFoam provide resilience but it is also more durable than previous shoe models.

ASICS began as Onitsuka Co. on September 1, 1949. It’s founder, Kihachiro Onitsuka started his company by manufacturing basketball shoes in Kobe, Japan. Other sports shoes were introduced and used by athletes worldwide. The brand became renowned for the Mexico 66 design which featured the distinctive crossed stripes for the first time, now synonymous with the ASICS brand. ASICS products were introduced into the United States in 1977. In May 1990, ASICS opened the Research Institute of Sports Science in Kobe, Japan. Scientists, athletes, and coaches work together on technological innovations in sport’s shoes and apparel. New materials and products are developed and tested here. They use three-dimensional measuring systems to develop shoes with a perfect fit. The institute studies and analyses the movement of the human body and tests all kinds of materials.

Today ASICS has developed footwear, apparel, and accessories for a variety of sports. At the recent National Sales Meeting, running, tennis, trail sports, wrestling, and volleyball were the featured sports with products for them all. Under the motto, “Driven to Move”, Pyramid Logistics set up displays for outerwear for both men and women as well as shoes for all the sports activities. Displays also included large photographic panels depicting participants in various sports. Conference rooms had to be set up with screens and display panels. Merchandise was displayed as if it were in a retail store. Merchandise was set-up at various locations throughout the Hotel at different meeting sites and relocated as needed to meet the schedule of events. Pyramid Logistics was responsible for the loading, transportation, delivery, and set-up of all the structures and display materials. You can trust your business logistic and transportation needs to Pyramid Logistics. They will meet and exceed all your expectations. They are leaders in their industry, just like their clients, who are among today’s leaders in commerce.

Selecting a company to deliver and set-up your displays, and deliver and set-up your merchandise, could determine the success of your event. Pyramid Logistics is highly experienced and expert in getting what you need to get done on time and to your specifications. We can even store your displays and merchandise if needed. We pride ourselves in providing the expertise that our customers need and want. You can depend on Pyramid Logistics.